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25 04 2020 Rob Bucci the CEO of STAT delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets using his observations after analysing one million queries Here s a round up of the talk featuring Rob s advice on why featured snippets are important and how to increase your chances of obtaining them What is a featured snippet

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How Google s featured snippets work For some searches Google provides a quick answer or summary with a content snippet from a relevant website These featured snippets are most likely to show up when your search is in the form of a question About featured snippets

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Google Featured Snippets A 2020 SEO Guide Google s various updates to featured snippets have affected which content is selected and how the snippets appear in the search results

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20 07 2020 Many people debate the merits of getting a featured snippet also known as a rich answer or direct answer taken from their site and displayed in search results

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09 04 2020 Featured snippets come in all shapes sizes and formats In Google s words snippets are meant to enhance and draw user attention on the results page And since the snippets take up so much valuable real estate at the top of SERP they get a lot more impressions and clicks

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